Insights

The social network is too popular to ignore. It's in the hands of your buyer - via their phones wherever they go. If your business isn't on Instagram these days, you better create an account now. Having an Instagram account and blast it is not enough, you need an Instagram marketing strategy, and it needs to be good. To help you get more engagement with your audience, we've put together these 8 business marketing strategies for Instagram. Whether you’re brand new or have been using Instagram for years, you’ll find a lot of valuable information. 1. Understand your audience This is a vital strategy no matter what marketing you produce. Take the time to find out who your existing audience is,...

For those who think esports is for lazy people or it doesn't consider as a 'real sport, you might want to think again. Deny all you want, professional gaming is now officially a viable career choice. These past couple of years, the esports industry has grown leaps and bounds. Malaysia has been ranked number 21 in terms of the highest esports earnings with over RM23.6 million from over 424 professional players. Here's what you need to know about this competitive esports: 1. Esports is considered as an actual professional gaming sport with over 300 million global audience Esports is much more than a few people sitting at a computer. The debate over esports is a real sport or not is...

Many entrepreneurs venture into business industry thinking they can thrive with a simple formula - create a product, sell it and earn money. This typical mindset is the reason why majority local startups fail these days. But failure is not the end of the world, it can be a huge lesson for you to pick up yourself and bounce back. Here are 6 painful lessons you can learn from local entrepreneurs Shafiu Hussain, Lead Product Designer of Mindvalley, Elisha Tan, Founder of TechLadies and Dr. Paul Jambunathan, Senior Lecturer who opens his own clinics on how they made their comeback after their startups tanked. 1) Media attention is not always great Media exposure may be a great platform for your business...

Some may remember Mat Redho or his real name Mohd Redha Rozlan for winning Fear Factor Malaysia back in 2014. But recently, his name is known to all of us as he has made Malaysia proud in the international arena when he emerged as the winner at the Ninja Challenge League Finals 2018 (NCL) in Australia, beating 95 other contestants. 1) Mat Redho completed the obstacles in only 5 minutes and 13.09 seconds Photo during the first stage for Sasuke Vietnam 2018 NCL is an international competition that gathered all winners from America Ninja Warrior, Germany Ninja Warrior, Australia Ninja Warrior, Singapore Ninja Warrior and other international ninjas to be the Grand Champion. This is his first entry in NCL and...

Getting a job is the next on the list after graduating from colleges. Yet, it's not easy to secure a job in this moderate economic performance that restrains businesses from expanding their workforce. High youth unemployment is not new in Malaysia, jobs are limited but job seekers are high. In February 2018, the unemployment rate in Malaysia was at approximately 3.3%. Imagine you have secured a job but it happened that you have to work with a toxic boss. What would you do? Having fantastic managers or bosses are our biggest dream when it comes to working life. A great boss helps us succeed, makes us feel valued and treat us equally among other colleagues. Unfortunately, not everyone is lucky to have a...

The government recently confirmed that a standardised minimum wage will be implemented throughout the country starting from January, 2019 making it RM1,100 per month. A good news for Malaysians to cater the increasing cost of living in this current economy. The question is, how to optimise your income in order to have a little saving for emergency needs? Most of Malaysians say that they don't have any saving and the income that they earn fully spend on necessity cost. Why is so? The biggest concern most Malaysians have is perhaps the high cost of living, but to be honest, lack of financial planning is the right answer. You need to know exactly how much you spend on your car, home insurance,...

Indeed, it is not easy to break the glass ceiling

Think before you open your mouth

When life gives you lemon, you make lemonade

Disability is not an excuse.