To help some of the local franchise promote and sustain their businesses amid Covid-19, the Malaysian Franchise Association (MFA) announced its collaboration with Malaysia’s leading e-commerce platform, Shopee.
This collaboration allows businesses in Malaysia to create an official account via Shopee, where they can promote and sell their products on the platform.
MFA Chairman Datuk Dr Radzali Hassan said shoppers will be alerted to special promotions via the app when participating brands promote their products online. With this initiative, shoppers can enjoy greater savings when they purchase their products online.
Local businesses can promote and sell their products or brands to other Asean regions via Shopee
He further added that local business owners can benefit from Shopee’s broad business network. Local businesses can promote and sell their products or brands to other Asean regions including Indonesia, Singapore, Thailand and the Philippines.
Minister of Domestic Trade and Consumer Affairs (KPDNHEP), Datuk Alexander Nanta Linggi said he welcomed the initiative as it will help franchise industry players whose businesses were also severely affected due to the outbreak.
Online purchases have seen a remarkable surge since the implementation of the Movement Control Order (MCO) and later the Conditional Movement Control Order (CMCO). Through this collaboration, they hope it will reduce some of the burden that these small businesses are facing now.
Local businesses can easily join the online shopping platform
Furthermore, the ministry will be refining the implementation of the programme and welcomed support and views from all industry players.
Franchises can easily join the online shopping platform as Shopee readily provides digital solutions including training, setting up of official stores and activating ShopeePay e-wallet as the payment mode for its retailers.
Shopee launched RM15mil Shopee Seller SubPackage to help F&B outlets
In order to help businesses come online, Shopee has launched a RM15 million Shopee Seller SubPackage in April, 2020. In June, Shopee concluded thier first-ever Jom Cari Makan campaign to help over 400 F&B outlets by offering more than 1,000 meal vouchers at up to 50% off during the recovery phase.
During the peak of the campaign, on June 13 and 14 some F&B merchants had experienced a 12-times increase in sales and many of them were MFA members.
“We hope that more local franchises, too, will get to share the same kind of success by coming on board,” said Tan Ming Kit, Shopee representative.
The e-commerce platform is committed to assist local franchises
Shopee pledges to assist local franchises to the extend providing support through marketing tools and in-app features such as Shopee Live, Shopee Games, campaigns and more.
They also will offer contactless solutions in the form of its ShopeePay e-wallet which can be used both online and offline to help MFA’s members synergise the full potential of omni-channel retail. The partnership was sensitive to the country and economy’s needs as contactless transactions increase and also serve as a precautionary measure to keep Malaysians safe amid Covid-19.