- PKRM have distributed more than 1,058 wheelchairs since the organisation commenced in 2013
- They are committed to improve the well-being of the citizens regardless of caste, colour and religion.
Having worked with a several NGOs before and doing voluntary services, Y.H Penolong Pesuruhjaya Kehormat Rela Dato’ Ranjith, the founder & chairman of The Society For The Well-Being of Malaysian Citizens (PKRM) had an in-depth knowledge of how to run the organisation and was able to bring an insight into how to maximise funding to execute CSR programmes efficiently. He understands what the community needs and how to improve their welfare.
PKRM is a non-profit organisation that committed to improve the well-being of the citizens focusing on women, children, disabled people, underprivileged community and senior citizens regardless of caste, colour and religion. Established in 2013, the organisation rests on five pillars: improve, help, unite, build and listen. “Our objective is to unite the nation,” he asserts.
Giving out free wheelchairs for underprivileged people
PKRM is serious about CSR programmes and they are championed in conducting community programmes throughout the year. One of their in-house programmes is BANTUAN KERUSI RODA RAKYAT MALAYSIA (BKRRM). “We have distributed more than 1,058 wheelchairs since we’ve started the organisation in 2013 until today. Most of the applicants are coming from a poor family who is unable to purchase a wheelchair,” he explains.
They work closely with the Department of Social Welfare Malaysia (JKM) throughout Malaysia. “JKM also offers free wheelchairs for those in need, so to avoid double applicant, we decided to team up and all applicants will go through JKM and once they’ve verified the list of recipients, they will contact and request us to give the wheelchairs.”
“We are giving our favour without looking at caste, colour, religion. For us, it doesn’t matter, as long as the support is delivered.”
Besides working closely with JKM, Dato Ranjith said that hospitals often request their help in donating wheelchairs. Committed to helping the citizens well-being, PKRM will support them and give the wheelchairs for free.
“In some cases, applicants request for specific modification upon doctor’s approval and the wheelchair costs around RM8,000 to RM12,000. So, for this case, we will contact the corporate clients to support us,” adding that they previously used to give almost 500 wheelchairs to applicants without checking their background.
Corporate social responsibility platform
“Most of the corporate companies are very generous. They are very helpful and willing to participating in CSR programmes. For me, I treat it as a win-win situation. They give us funding and we will issue them tax leave receipt. So they are tax exempted.”
PKRM acts as a reliable platform for corporate clients to channel their money in the right CSR programme. They will ensure all the wheelchairs donate by the clients have the companies’ logo sticker put on it and they even invite the representative from the companies to present the wheelchairs so they know that it’s delivered.
Maximising community programmes
PKRM has a long-list record of successful community programmes conducted before. For this year, they are organising a crime prevention campaign supported by The Royal Malaysia Police and The People’s Volunteer Corps (RELA).
“We are working with UKM in inviting panellists from the Faculty of Criminology to participate in this event. On top of that, we will invite a few people those who are affected by the crime to share their stories during the live interview session. The campaign will run from January until June 2020.”
As a part of the campaign, PKRM will publish a special edition book called Handbook on the Crime Prevention Guidelines. They will print out more than 10,000 tips books based on the recent data and the books will be circulated as a free of charge.
“I think this handbook will bring more benefits to the reader because they will be able to get up-to-date information supported by the current report related to crime. I believe it’s a good agenda for PKRM in 2020.”
PKRM in need of more volunteers and donations
Any NGOs won’t sustain without the help from the volunteers. For PKRM, they found it challenging to recruit volunteers as it is not relevant anymore.
“Most of the CSR programme, funding is the problem. Without the fund, you can’t operate anything.”
“We do have a few volunteers coming in and support us but rarely contribute in the long run. As a non-profit organisation, there’s nothing much we can offer to them as a token of appreciation because we also rely on the funding. So, we need to find a solution on how to attract more volunteers. We need more volunteers to expand our CSR programmes,” adding that they have been giving free RM10,000 worth of personal insurance coverage for those who participate in their programmes.
PKRM’s bigger plan for 2020
Welcoming a fresh start for new year and new decade, PKRM planning to organise their annual HIV awareness campaign. “Previously, we collaborated with TV3 where we joined Jom Heboh carnival and set up a booth and created awareness. Besides, we often go to the malls and hand out some brochures. So for 2020, we will promote the awareness campaign again and we hope we can recruit more volunteers.”
“There’s a boundary between us and the public. It’s hard for us to reach out to the public to promote our events because everything involves dollars and cents.”
Dato Ranjith has a few plans up his sleeves to grow the organisation. He’s targeting to open a few branches in other states. It all can be achieved if they get more help from the volunteers and a proper team to run the show. “We aim to grow bigger and this is our plan for 2020,” he ends.