Have you seen a video of a group of people tore a newly-purchased mattress and discovered that underneath the mattress is full of bed bugs, cockroaches and worn out mattress base? The shocking video has been viral recently and it left viewers with unpleasant perception towards the mattress industry.
Mattress shopping is not easy, there are too many confusing options, brands, sizes, fabrics, expensive prices and the possibility that you’re dealing with dishonest sellers that end you up buying a ‘fake’ new mattress just like in the video.
These duos observe and investigate the down-side of the mattress industry and decided to take action. Despite letting customers struggling to find the perfect mattress but end up making a wrong decision, Joey and Winson decided to create their own mattress brand – Joey Mattress.
23-year old university graduates with experiences in e-commerce
Joey and Winson are both university graduates with vast experiences in e-commerce. They understand the struggle of purchasing the right mattress because they both have been through it before. With a strong determination to change the future of the mattress industry, they decided to start their own brand.
The first step was to recruit a team with passion in mattress manufacturing. So they recruited a foam expert who has 30 years of experience in engineering mattress foams. With that ‘baby step’, Joey and Winson sail the ship and each one of them handle different job scope. Joey leads the brand and marketing of the company while Winson oversees the business development and operations.
Joey Mattress: High-quality, low price
What would make a mattress different than those available in the market? They both realised that they need to create something new to tackle the market. Focusing on making high-quality mattress while keeping the prices low, they reach a solution; finding a mattress manufacturer.
Joey and Winson drafted out a business proposal and pitched it to all the mattress manufacturers they could think of. Thankfully, one manufacturer found it interesting and thus bought the idea. That’s when the story of Joey Mattress started. But, they had to think of another important element too – design for the mattress.
J-Foam: engineered for better sleeping
Getting a perfect mattress that fits all the imaginations that they had in their minds isn’t easy. It involved a lot of researches and surveys. They went on the ground and talked to people to get to know what’s their ideal type of mattress. Joey and Winson also consulted sleep experts to understand the mechanism of the mattress and every layer of it.
After much trials, they came out with a prototype and did hundreds of nights of sleep testing. Sadly, they couldn’t get what they were looking for. Something is still missing in making the perfect mattress.
He thought of invented their own foam. What could go wrong? So they made J-Foam – engineered for better breathability, bounciness, pressure-point and ultra-durability. The J-Foam consists of two-layer constructions. The top one for comfort and the bottom one for support.
The ability to absorb motion makes the mattress perfect for shared beds
What makes Joey Mattress even cooler is it has zero-motion transfer technology that can absorb and isolate movement. Thus resulting in comfort for those who share beds. Your sleeping won’t be affected if the person next to you move.
Besides, Joey Mattress eliminates the use of coil springs, pocketed springs, memory foam and latex.
Try it for 99 days to see if it’s the right mattress for you
Joey Mattress really want users to experience the mattress before making a decision. They offer a 99-day free trial to let you test it at home. If it’s not fit for you, you can send the mattress back and get a full refund upon returns. They both believe that choosing a mattress is a crucial decision and they want to make mattress shopping enjoyable.
“Almost all international mattress brands are made in M’sia, by local manufacturers”
As some of us tend to go for international brands in choosing a mattress, Joey revealed that almost all international mattress brands are licensed and made by local manufacturers in our country, Malaysia. So why don’t you give a chance for a local brand to prove that they are creating a great product too? There’s no reason for us as buyers to ignore local brands when in fact, they are constantly improving their products but in dire of our support.
In the process of manufacturing pillows and bed bases
Joey Mattress offer affordable price for their mattress. A Single-sized mattress costs RM1,250, a Queen RM1,895, and a King costs RM2,395. They are in the process of producing pillows and bed bases too. To further growing the company, Joey and Winson aim to make Joey Mattress become Malaysia’s favourite online mattress brand and expand throughout Southeast Asia in the next five years.