Dua Kelinci established in 1972 – a household name for flavoured peanuts in Indonesia. It is now finally available in Malaysia, thanks to Yeoh Ching Ee and his friend Bernard Seow. Read on to know their story:
1. Eager to grab new experience
Yeoh Ching Ee went into trading after completed his major in Business Administration and Entrepreneurship at Universiti Tunku Abdul Rahman (UTAR). He used up all of his savings to buy snack foods and sell them in a rented van.
Profits were good but he wanted more experience in the context of marketing and sales. So he then decided to enter the corporate life for a few years.
In 2017, he again decided to venture in entrepreneurship with his close friend, Bernard Seow to market and sell famous Indonesian peanut brand – Dua Kelinci in Malaysia.
2. Love at the first sight
He discovered Dua Kelinci products while he was in Bali with his wife. He fell in love right away after trying the peanuts and he knew that Malaysians would love to have it.
3. Zomel Marketing – a fast moving consumer goods (FMCG) distributorship
In 2017, they got the distributorship for Dua Kelinci’s shell-less nut range. With the company named
Building a new brand is a new challenge which Ching Ee very passionate about. He adores Bryan Loo’s entrepreneurial spirit and seeing him as a successful Malaysian in the international eye gave him the spirit that he needed.
4. Eaning six-figures sales in a month
Zomel Marketing alongside team earns six-figures in sales each month on average. For Ching Ee, he doesn’t think that it is a big deal as in FMCG market, the number is considered small.
Their warehouse located in Nibong Tebal, Penang. The products sold include oven-baked nuts, broad beans, peas, and mixed varieties.
5. Challenging FMCG market
FMCG is indeed a challenging industry and has a very competitive market. They have to compete with the giant local brands that have long been in Malaysia.
In tackling the industry, with a limited budget, they focus on hiring promoters, doing sampling activities and strengthening the marketing strategies. He hopes to bring in even more varieties from the Dua Kelinci brand to grow the product range.
6. His personal motto
For Ching Ee, his principle is to never give up and keep hustling. Be confident in your vision. He was once rejected by a business owner nine times before the business owner finally decided to sell his products on the tenth try.