When Joseph and Debbie decided to come up with an ultimate idea to change the world of peanut butter, they were 20 and 18 years old respectively. The only problem is none of them could cook but they did brave the journey to build the peanut butter empire called Jobbie Nut Butter.
1. Started the peanut butter journey in early 2015 with no culinary skills
They faced rejection when they first started the business. Those rejections were not only from strangers but their closest friends and family. They were both young at that time and none of them could cook so a lot of criticisms emphasised on their decision to think it through. People kept on reminding them not to stop schooling as the business won’t be last.
2. Doing odd jobs to earn money to build the peanut butter empire
They spent more than a year working part-time to earn the first venture capital fund. Their journey started with the brand name “Walao-eh!!!” and opened up a booth in Berjaya Times Square to sell their peanut butter and collect feedback from customers. Despite the fact that they can’t cook, they have never thought of giving up trying.
3. Only managed to sell 10 cans a day previously
They had no expertise, no experience, no college or university qualification, and not even a car. Due to limited funds, they did everything in s small scale from manufacturing to delivering. They used public transport and took dozens of kilograms of goods to deliver. The first phase was tough and only managed to sell 10 cans a day by setting up a booth.
4. From “Walao-Eh!!!” to Jobbie Nut Butter
They first started with a brand known as “Walao-eh!!!” and it took the pair 6 months to finally rebrand into Jobbie Nut Butter. From Walao-eh!!!, they managed to accrue the approximately RM10,000 of cash to further improving their peanut butter. There was a time where they had to share a bowl of pan mee due to the hardship.
5. Started with a rented 600sqf flat to produce their peanut butter
After more than two years of continuous exploration and hard work, now they are popular home-style peanut butter sellers and have supporters close to 10,000. Previously, all of the peanut butter was made inside a rented house with only Joseph and Debbie working on the entire operation from development to sales. Now, they have a factory and office of their own.
6. Earn RM28,000 monthly
After all the hardships, Jobbie Nut Butter now has been making RM20,000 to RM30,000 a month and sell approximately 1,000 to 2,000 bottles monthly.
They began to open up their supplying game to other avenues- cafes, restaurants, retails with the addition to continuing online sales.
With that profit, they invested in buying simple peanut butter making equipment, basic furniture, raw material and paying rent.
7. Pledge to spread healthy and tasty peanut butter to everywhere
To develop jars of Jobbie Nut Butter, the pair works to ensure that the texture, aroma and flavour of their peanut butter cater to the Malaysian taste. Their peanut butter is creamier but with less oil, approximately only 1.2% added oil. They also used a secret technique to extract most of its natural flavours and sweetness from within the peanut itself.