Always wondered how you can increase your F&B sales? In F&B business, time is everything. You have to be the first and quick in trying new things. Here are some helpful tips that we’ve gathered from local F&B store on how you can get more sales whether you run a cafe, restaurant, or bar.
1. Level up your customer service
As an F&B business owner, you will never reach maximum revenue potential without providing great customer service, even if you serve great food or drinks. Great customer service is highly regarded in the F&B industry.
Tips on improving customer service:
Offer to refill their glasses of water or tea when their glasses are 2/3 empty. Train your staff on providing quality service, for instance, set down plates and cups gently instead of slamming them down haphazardly which makes them seem unwelcoming.
Besides, don’t make your customers wait too long for processing payment. Note that loyal or repeat customers tend to spend more than new customers. So it’s important to nurture a relationship with them.
2. Get into branding and social media
Stand out by branding your business and your menu and by staying active on social media. You can create some localised recipes with catchy names and remember to post nice pictures of your creations online.
Take a look on Dotty’s TTDI, Rimba & Rusa on how they level up their branding and social media via Instagram. They have grown their social media presence through regular updates and beautifully shot product photos.
MyBurgerLab is another good example of how they localise their menu selection. The local Malaysian burger joint established its position in the burger market through its creative and delicious burger creations such as Milo-Coated Chicken Strips with Budu Dip and Nasi Lemak Ayam Rendang Burger.
Tips for branding and creating a strong social media presence:
Post regular updates on Instagram and Facebook at least three times a week. Make sure you design your store based on your menu and target audience. It could be a classic jazz bar, a simple yet hipster coffee shop, bright and airy brunch cafe, or anything.
3. Provide special offers
As an F&B owner, you can offer perks such as reward cards or loyalty stamp to your customers. You also can offer a free meal or a drink if they come back to your F&B store. People like free stuff so use that to get them to come back again.Lunch deals will help you pull in more people who are looking for reasonably priced lunch sets.
Tips on getting more customers:
Special occasion or timely offers are also a great way to get more customers. Increase your sales during festive seasons with special offers or even special custom menu items.
Another idea would be to participate in local events such as food bazaars, mainly to get your name out there.
4. Make waiting time less painful
For customers, waiting is part of the F&B business, whether it’s in a queue or at a table. The worst is that the hungrier or thirstier you get, the grumpier you get and you definitely do not want grumpy or angry customers in your store.
Customers who are tired of waiting will probably leave your store for your competitors and they might even leave a bad review online. The speed of service is vital for any F&B business.
Tips on making wasting
One way to make wait time less painful is to offer them snacks or basket of bread. It is a sign of hospitality and shows your customers that you truly welcome them. Go ahead and talk to the people in line so they don’t focus on the wait.
5. Design menu creatively
You need to strategically plan and design your menu in order to maximise profits. You need to calculate the food cost percentage and contribution margin. Then categorise your menu items according to levels of profit and popularity. Test, test, test, it’s vital to test your menu.
Tips on designing your F&B menu:
Highlight the item you want to sell the most and get rid of the currency sign in your pricing. For example, if the menu price is RM10, write as 10 only so your customers focus less on the pain of price they’ll have to pay for their ordered item. Tell a story in your description and use